Month: August 2021

Kickstart a Winning Direct Mail Campaign

Who should be your target audience? Before you start printing your direct mail, you need to decide who will be the recipient of those letters. Instead of hitting every home in an area, mail to people who fit a certain profile. According to Joy Gendusa, CEO of PostcardMania, “You have to get the idea that ‘marketing is persuasion’ out of your head. […]